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EVERGREEN

 

‘Evergreen’ follows the arduous routines adopted by, or enforced upon women in the quest for eternal youth and ideal beauty. Funny exercises, make-up tips and fancy dress references quickly and dangerously escalate into complex, improbable treatments and torture-like therapy inflicted by beauticians.

 

Originally conceived as complementary visual material for the artist’s botanical series  ‘You Can Learn A Lot of Things From the Flowers’, the video increasingly followed its own narrative thus becoming a self-supporting short movie.The overall style plays homage to Derek Jarman’s shaky hand held Super-8 aesthetics and particularly to his late tribute to Dungeness Prospect Cottage in ‘The Garden’. The documentary recordings of plants’ life becomes a vehicle for a wider social reflection.

 

‘Evergreen’ is filmed on iPhone using Instagram’s colour-enhancing filters.

A woman in a beauty measurement devise next to a spiky plant. Still from a video by Paolo Giardi.
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